Publix “love” display wins hearts
Imaginative merchandising goes a long way in attracting shoppers and encouraging sales. Store #1185, Madison, Alabama, caught some attention with its recent display of red and green grapes.
“Sometimes we can’t help but show our Publix pride through creative color blocking and fun designs,” said Store Manager Christi Nelson. “The color contrast of these grapes gave us inspiration to build a Publix-themed display.”
Christi says remaining open to new ideas helps her team find innovative ways to display products. “Our managers know no boundaries when it comes to helping each other,” she said.
Football and fall go together
You may not think beer and fruit go together, but a variety of today’s most popular ales and lagers are brewed with fruit-based flavoring to give them the perfect balance for fall.
With this seasonal theme in mind, #1221, Madeira Beach, Florida, combined the right amount of produce, grocery and team spirit to make an impressive display.
This creativity ultimately sparked additional customer interest — and sales!
“We felt it was a nice seasonal mix of fresh product as well as seasonal beer and complementary items,” Assistant Store Manager Dave Goon said.
Life’s a bowl of cherries
Customers look forward to produce when it’s at season’s peak. That led #847, Estero, Florida, to get creative with a recent presentation of fresh cherries.
“Our produce team built several impactful displays using eye-catching balloons, color
breaks and cross merchandising,” Assistant Store Manager Joel Moss said.
The promotion didn’t end there. Joel’s team took it a step further.
“This season, we were given an opportunity to sell some of the best cherries on the face of the Earth,” said Joel. “We made sure our produce associates were able to talk about the amazing flavor and excellent value with every customer and associate they interacted with.”
Halloween event shows Publix loves kids
The annual Halloween event at #311, Temple Terrace, Florida, was a big hit! Designated areas of the store were intricately staged for the occasion, and children were given an opportunity to participate in games, crafts and cookie decorating.
“Associates dressed up in elaborate costumes, and we really went all out decorating our store for the kids to trick or treat,” said Customer Service Manager Amy Vincent.
Customers were greeted by Alice in Wonderland and the Mad Hatter in the tea party section, a smiling scarecrow in the fall-themed floral area and friendly ghosts in the cart bay, which was temporarily converted to a haunted house during the event on Oct. 31.
“The interaction between our Publix associates and customers was fantastic. The kids just loved it,” said Amy. “Plus, the parents really appreciated their kids being able to dress up and visit in a safe, indoor environment.”
Associates appreciate veterans
Associates in the risk management department celebrated veterans and active military members with a special show of support on Veteran’s Day.
“We have a lot of patriotism and respect for our military,” said Projects and Process Supervisor Sheri Post. “Many of us have veterans or active military in our families, so we thought what better way to honor them and show our support than to wear red, white and blue.”
In the past, the group has celebrated veterans with a photo board showing pictures of family members who have served in our armed forces.
If you store has a great display, we’d love to see it. Visit www.publix.org > Work Resources > The Showcase to submit your best merchandising activities. Get your manager’s approval, and don’t forget to include your store’s photo, store number and a short description.
