When asked what he thought he would be worth if he hadn’t given away so much, Mr. George answered without hesitation, “Probably nothing.”

Publix is unique in how we care for others. Our culture of giving back has been cultivated by associates for decades. And once again, it’s time to ignite our giving spirit and join this year’s United Way campaign Sept. 1 – 16.

Help United Way Lead the Way to create strong communities through programs focused on education, finance and health. This campaign is supported by Publix associates who volunteer their time and donate through payroll deductions or a one-time gift — in addition to Publix Super Markets Charities’.