Several studies recently reviewed trends related to coupon use. One study found more than 50 percent of price-conscious consumers use coupons more than they did five years ago.
Research from http://www.coupons.com/ shows 59 percent of consumers who browse Digital coupons plan to visit a grocery store within two days, and 43 percent plan to shop within the next 24 hours. Another study found digital coupon users spend 42 percent more on groceries annually — about $4,295 — compared with the $3,035 spent by customers who don’t use them. In addition, digital coupon users make 25 percent more shopping trips annually and spend 13 percent more each time on grocery purchases.
Publix accepts digital coupons in all stores. Encourage customers to learn more about and register for digital coupons by visiting www.publix.com/coupons.
