We have a brand promise — a positioning statement that defines the relationship we want to create with our customers.
That promise says: Publix is the store that knows the most and cares the most about the products we sell and the people we serve.
To understand what that means, we have developed six qualities that help define our brand. They describe what we do, who we are, what it means to be Publix and what we should strive for. Last month, I focused on being fresh. This month, let’s look at being aspirational.
Food can evoke memories and emotions. It’s what brings us to the table together. It can create conversation. It can be inspirational. And we want to be the brand that helps our customers want more.
Whether it’s trying a new food, making an occasion more memorable or starting a journey toward better health, we want to help make the possibilities become reality. That is where you come in. Talk to your customers, family and friends about our products and services. Try something new yourself. Share your experience, and let it inspire you.
Thanks for all you do.
Todd Jones
CEO
Six essential character traits
Read more messages from Todd.
