Publix launched a new initiative on April 22 to support families, Florida produce farmers and southeastern dairy farmers impacted by the coronavirus pandemic. Through the initiative, we’re purchasing fruits, vegetables and milk and donating the products directly to Feeding America member food banks throughout our seven-state operating area.

Feeding America estimates an additional 17 million people will experience food insecurity due to the pandemic, many of whom are turning to member food banks to put food on their plates. At the same time, farmers are feeling the effects of an unexpected decrease in demand, and some are being forced to discard produce and raw milk due to the closures of schools, restaurants and other establishments.

Building on our partnerships with Feeding America member food banks and farmers, we found a way to bridge the gap to help them both. In the first two weeks of this initiative, more than 1 million pounds of produce and 100,000 gallons of milk were purchased from local farmers and donated to Feeding America member food banks.

“In this time of uncertainty, we are grateful to be able to help Florida’s produce farmers, southeastern dairies and families in our communities. In addition to providing much needed produce and milk to food banks, this initiative provides financial support to farmers during this challenging time,” said CEO Todd Jones. “We’re honored to be able to work with these groups and do good together for our communities.”

As a food retailer, we have a long history of supporting organizations working toward alleviating hunger in our communities. Since 2009, we have donated more than $2 billion in food to people in need and have pledged an additional $2 billion in food donations over the next 10 years.

In related efforts, Publix Super Markets Charities recently made donations totaling $2 million to support Feeding America member food banks during the pandemic.