In a report from New Hope Natural Media, consumers are looking for simpler products, increased transparency and greater personalization.
Manufacturers are reverting to simpler, whole food roots, with short ingredient lists comprised of foods rather than chemicals or processed ingredients. This trend is reflected in consumers’ interests in vegan, vegetarian and paleo diets as better, less complicated ways to cook.
Consumers also want to know more about the products they use, a trend driven mainly by food contamination scares. They have more confidence in local products and those packaged in clear containers.
A final trend identified in the report is the personalization of products for the individual to meet their specific needs. This includes selecting products to meet certain dietary needs.
Publix is meeting these trends by offering new shelf tags. The green Better Choice shelf tags help customers select products that are better choices compared to other products like them.
