Mr. George was known for saying to treat your customers like queens (and kings), and today we say Treat your Customers like Royalty.

This is one lesson that has been important from our modest beginnings and will always continue to be. It’s the way we differentiate ourselves in the marketplace. Our service levels are known nationally, and we’ve been recognized for our commitment to exceeding customers’ expectations.

Our idea of service is more than bagging groceries and putting them in a car. It’s about how we recognize our customers, assist them with product questions or meal ideas, take them to the product, offer clean stores and make food safety a priority. Our service philosophy includes the whole store experience.

Mr. George’s quote you see this month says it all: “The aim is to learn all you can about the business to do the best job you can for the customer.”

Your job is more than the task you’re doing. It’s the way in which you do it that connects to how you treat your customers and the quality of service you provide. Mr. George understood the importance of doing just that.

Building relationships was critical when Mr. George founded Publix. While we’re a much larger company today, we can still accomplish what he was able to — one customer at a time. He knew relationships would keep his customers coming back, and it will do the same for us, regardless of our size.

Ed Crenshaw
CEO