Producing quality products is important to us. In fact, it’s an area that sets us apart from our competitors.

So how do we help our customers understand the difference in Publix products? There’s a lot that goes into having superior quality products, and it’s important that we share what differentiates us.

• We use fresher ingredients.
• Product research helps us identify flavor profiles — like the sweetness of fruit — our customers want, and the product specifications we set meet this demand better than our competitors.
• We allow ourselves a short window to sell products, so our customers have more time to enjoy them at home.
• We have high product specifications to ensure we meet and exceed our customers’ expectations.

In addition to our high-quality standards, most stores receive deliveries of produce every day and other perishable products several times a week. So it would be difficult to find a competitor who offers the same high-quality standards and freshness you find at Publix — and that makes a difference for our customers.

Teaching our customers about the Publix difference is up to each of us. You see, our best marketing comes from the inside — you! Be sure you slice, show and offer, or cut open fruit, or even slice a piece of bread for your customers and let them taste the difference for themselves. Try it for yourself too, and talk with your family and friends about the quality we offer.

Thanks for all you do!

Todd Jones
CEO & President

Read more messages from Todd.