Pregnancy is a very exciting time in life, but it also can be a time of many questions and concerns. If you’re enrolled in Publix’s Blue Cross and Blue Shield (BCBS) PPO Plan, you’re eligible for our Maternity Care program.

Enrollees have access to a BCBS registered nurse — specially trained in maternity care — who can answer all of your questions and help you deliver a healthy baby. Plus, you’ll receive educational materials designed to help you during and after your pregnancy.

And as a reward for reaching certain milestones in the Maternity Care program, you’ll receive free gifts! Yep, that’s right. Awesome gifts like Publix gift cards, a gift bag with Publix brand baby lotion and shampoo, an embroidered baby blanket and beanie, and an adorable “Future Publix Associate” onesie.

Participation in the program is voluntary, free and completely confidential. So don’t wait — call as soon as you learn you’re pregnant. Just dial 1-866-PUBLIX5 (1-866-782-5495). Maternity Care representatives are available Monday through Friday from 8:30 a.m. to 5 p.m., Eastern time.­­