Our Spokesdinosaur tells kids about eating right and exercising, but he decided he was ready to do more than talk about it.

Until recently, Plato was a little fluffy around the middle, and he had a hard time walking as far as he used to. He’s always loved learning about the latest nutrition and fitness science, so he talked to his doctor and made a plan.

In 2017, Plato used the first Step It Up challenge as his opportunity to kick off a new routine. He started by walking every day. Later that year, he tried new fruits and vegetables during the Color Your Plate challenge.

Those small changes led to a dino-mite transformation. Two years later, Plato is fitter than ever! He enjoys a variety of activities like playing soccer, riding his bike and participating in Publix-sponsored races. And since he loves eating right, he uses our Better Choice shelf tags to help him make good eating decisions.

He loves to share everything he’s learned by showing kids how much fun physical activity can be. He regularly talks to them about the high-quality, delicious foods Publix offers and how to use our wellness icons to find better-for-you choices. But he also knows treats are OK every now and again. His favorite occasional indulgence is a Publix Bakery cookie.

Plato can be found at new store openings and Publix-sponsored events.

Take Plato on your path!

Our delightful dinosaur’s successful health efforts have given him all the energy he needs to join you on your adventures this year — wherever you go! Pick up a paper Plato in your Publix Communication Center or print your own Plato and send your photo, along with your name, work location and caption to corporate.communications@publix.com. They could be featured in a future story.

Check out Plato’s Path to see where he’s been.