What is Publix GreenWise Market (PGWM), you may ask?

In October 2018, our first new-concept Publix GreenWise Market, #1573, Tallahassee, Florida, opened its doors. PGWM offers specialty, natural and organic products that are not typically found in our traditional stores.

These stores are all about creating a simple and sophisticated experience for shoppers and associates alike. Each store has experience zones filled to the brim with goodies and products carefully curated to support a healthier lifestyle, cater to special diets and/or delight taste buds.

“When I came here to open the store, one of the things that attracted me was the innovation piece of the store,” said Store Manager Justin Starling. “Customers and associates love the experience. It is all about customers going at a slower pace to learn about the products and what will best suit them.”

From the beginning, PGWM stores have continually evolved. From the product mix to the layout of the store, things have been added and taken away to help refine customers’ shopping experiences. This past year, a new program called More Of What You Love was introduced and brought classic, high-demand items to the stores to make PGWM a one-stop-shop for customers.

One of the coolest aspects of PGWM is the daily activity calendar. Events and special days are planned for every single day of every month to make each day a celebration of the senses! From Taco Tuesday to Oktoberfest, there are always fun activities for our customers going down at the stores. These events not only create an opportunity for customers to learn more about the food they can experience, but also for them to get to know the associates.

“We really strive to make powerful and meaningful interactions with the customers to make them feel heard and feel right at home,” Justin said.