A rose by any other name would smell as sweet — or savory …

Now introducing — drum roll, please — Publix GreenWise Market! If you are wondering what this new name means, you aren’t alone. A lot of questions come with change, but luckily for you, we have all the “tea” below!

Is it like siblings? Friendship? Marriage?

GreenWise Market has always been part of Publix, but now we’re putting both names together to make the connection for customers. We want them to know they can find Publix quality and legendary customer service when they come through our doors. This doesn’t mean things will change in the store. We’re still keeping the same GreenWise Market fun vibe, unique items and small footprint.

So, then what’s new?

As you’ve seen in your store recently, more conventional products have been popping up, along with popular Publix items like fried chicken (YUM). This was to help make GreenWise Market more of a one-stop-shop for customers and associates, but we’re still carefully curating products for our customers’ specialty, natural and organic needs.

Will Publix have any changes inspired by GreenWise Market?

Yes! We call this sharing the love. Fan favorites, such as POURS, will be built into select new Publix locations and some popular food items from EATS will appear in our Publix delis.

We’re so excited to see what the future holds for Publix GreenWise Market and all of our superstar associates. We hope you’re just as pumped as we are!