According to IRI’s New Product Pacesetters List, Dannon Light & Fit Greek Yogurt had the most successful food product launches last year. Two other yogurts made the top 10 — Yoplait Greek 100 and Müller Yogurt Seven.
Not only are customers picking up more yogurt, but they’re also looking for other products that are better-for-you options. Seven of the top 10 — and 73 of the top 100 — food and beverage products launched last year offer healthful benefits.
Last fall, Publix launched its own Greek yogurt. It now comes in eight varieties with four more coming soon.
