Millennials — they’re shopping in our stores and buying our products, and chances are you know one or are one. The Millennial generation represents more than 75 million people born in the U.S. between 1981 – 2000. Why are these 15 – 34 years olds important to our industry? Because they’re on track to surpass the Baby Boom generation as the largest living — and biggest spending — consumer group in America.
Research shows Millennials have distinctive eating patterns, such as their interest in gluten-free foods, and they tend to shop for more fresh, less processed, good-for-you products like natural and organic options. They favor smaller portions, snack frequently and are more comfortable eating alone. Millennials are ethnically diverse, grew up surrounded by electronics and are quick to share reviews online. They lead an active lifestyle, average 250 Facebook friends and have close relationships with their parents.
“This generation is impacting Publix,” said Director of Emerging Business and Private Brands Karen Hall. “I can tell you firsthand because I have many Millennials on my team!”
Karen went on to say she appreciates how this generation isn’t afraid to try new things and solve problems in a different way.
“I try to balance all of their innovative, exciting ideas and trends with what is right for Publix, then work with our various business teams to bring new products and services to all of our customers — including a younger generation of customers,” Karen said.
