Grocers all over the country are adding more organic and clean label products to their stores, including Publix. To keep up with demand, we’re expanding what we offer and making organic products easier to find.
In 2016, nearly 50 new GreenWise products were added to our shelves, and more than 80 are planned for 2017. New GreenWise items you’ll see this year include organic olive oil, nut butters, organic waffles, organic chicken sausage and organic apple cider vinegar, just to name a few. The first GreenWise bakery product — Publix GreenWise Organic Sprouted Multigrain Bread — debuted in January, and the deli introduced Publix GreenWise Oven Roasted Rotisserie Chicken in February.
The way we label organic foods on our shelves has also changed. Brown is out and teal is in! Customers told us the old labels were easy to miss, so we made finding organic products throughout our stores even easier. Whenever you are looking for products that are organic or made with at least 70 percent organic ingredients, just look for a teal shelf tag with either the USDA or the made with at least 70 percent organic icon. We use the same teal color on our organic shelf tags as we use on our organic GreenWise product packaging.
