By Michele - April 1, 2014

Keith Phillips — Director of Merchandising

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Keith began his Publix career in the meat department in 1978. He became a meat manager in 1988 and was promoted to store manager in 1997. In 2009, Keith became a district manager and was promoted to his current position in the Charlotte Division in 2013.

Where were you born?
Mattoon, Ill.

What did you want to be when you were little?
An architect

What do you enjoy most about working at Publix?
I enjoy the associates and customers most. I enjoy helping associates see opportunities available to them and coaching, training and developing them to be anything they want to be. I also enjoy providing customers the shopping experience, level of engagement and quality products they’ve come to expect — it gives me a sense of pride in what we offer.

What’s your favorite Publix product?
Publix Bakery Key Lime Pie

What’s the most challenging part of your job?
Meeting the expectations I set for myself

What’s the most exciting part of your job?
Introducing our culture to areas that have never experienced Publix is very exciting. Many of our customers and associates are learning about our service, quality and community involvement for the first time.

What’s your favorite sports team?
Florida Gators

What’s your favorite Publix memory?
Opening so many new markets and the Charlotte Division, and seeing how associates from those new markets have grown and are investing in others like Mr. George did.

What’s your proudest moment?
Meeting my wife, and the births of my daughter and granddaughter


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What brought you to Publix?
I was in high school and needed money for gas and going out, so I applied to Publix.

What has changed most about Publix since you started here?
Technology — I remember when there was only one computer in the front office.

What’s your favorite book?
The Bible

What’s your favorite TV show?
Anything on the History Channel

How do you spend your spare time?
Exploring my new surroundings and visiting antique shops

What’s your work or life philosophy?
Much is given; much is expected. I have been blessed both personally and professionally.

How has Publix influenced you?
By teaching me the servant’s mentality

What hasn’t changed about Publix since you started here?
Who we are and our culture

What are your hobbies?
Boating, jet skiing, and spending time with my family

What’s your favorite movie?
Action movies

What’s playing in your iPod right now?
Country music