Our digital strategy adds to our superior in-store experience, allowing our customers to shop for whatever they want, whenever and wherever they choose.

“It takes all of us, working together, to attain what we call digital excellence,” said Senior Vice President, Chief Information Officer & Chief Digital Officer Laurie Douglas. “Our digital properties highlight the features our customers value most –– saving money and time.”

Using the online shopping platform powered by Instacart, customers can conveniently get their groceries delivered right to their door. Publix also continues to find ways to provide online services through in-store and curbside pickup. And, by the end of this month, pharmacy customers will be able to pay for prescriptions online by using the Publix Pharmacy app or website. Once at the store, they can use the dedicated prepaid prescription lane to expedite pickup at the pharmacy.

But our digital excellence goes beyond customers. Publix is making a major investment to replace ChainTrack with the Store Item and Inventory Management System (SIIMS). This new system will provide more efficient ways to perform inventory adjustments, item lookup, price verification and overrides, and liquor store replenishment. The major functions like inventory management, receiving and scale item management will be phased in over the next few years.

This year, we are rolling out tablets to the bakery and deli departments for electronic references, and installing tablets for direct store delivery vendors to check in and check out. We’re also testing virtual reality as a way to conduct store department training.

Laurie emphasized the importance of continuing the expansion of our digital presence. “When we do our part to achieve digital excellence, Publix can continue to deliver a superior, differentiated customer experience.”